OUR STORY

A note from Ed, our founder

I grew up with my mum making her own laundry and cleaning products. There was nothing complicated about them: real soap and a few natural minerals. They were gentle on our skin; they didn't leave clothes smelling of perfume, and they worked.

When I started looking at what was in the products on supermarket shelves, I couldn't understand why laundry needed so many ingredients. Long labels, synthetic fragrances, fillers. Most of it is there to make a product look, smell or feel a certain way, not to get your clothes clean.

So I asked my mum to teach me her recipes. I started making them myself, then for friends, then for more and more people. That's how ALLAVARE began, named after the Latin for “to wash”.

Our approach hasn't changed since: use only what's needed, make it properly, and be honest about what's inside.

Ed, Founder

OUR PHILOSOPHY

Our formulas

Only what's needed.

Every ingredient has a job to do. Our formulas are short enough to read in seconds, with nothing you need to look up.

Real soap, not synthetic.

We start with coconut oil soap and natural minerals, the same way my mum always did. It cleans properly, rinses out and is gentle on skin and fabrics.

Nothing added for show.

No fragrance, dyes or fillers. Nothing that makes a product look, smell or feel a certain way without doing any real cleaning.

Fewer products.

Most homes have a cupboard full of laundry products. We'd rather make a few things that do the job properly than fill your shelves with things you don't need.

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