8000+ happy customers

Your skin safe, non-toxic laundry routine.

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Rated 4.9 from over 800 reviews

Trusted by thousands of families across the U.K.

"I've had no irritation on my skin since using it"

"Love this! I've been going through more natural eco friendly laundry powders and this is definately the best one I've tried."

Claire P.

"The best laundry product our family has ever used!"

"It easily cleans better than others but also does that without irritating the skin or harming the planet. I've been reccomending it to all my freinds!"

Andrew B.

"Zero irritation for our sensitive skin"

“Absolutely brilliant product and an amazing company! So glad I found you, my washing has never looked so good!"

Jessica S.

The healthiest 
laundry option

No skin irritants

Made for those with sensitive skin. No parabens, synthetics, preservatives or enzymes.

Fragrance-free

No synthetic fragrances. Leaving a clean, natural scent, like the freshness of line-dried laundry.

No toxic chemicals

So you can do your laundry without the worry of harsh chemicals in your home and on your clothes.

Planet friendly 

From packaging to ingredients, everything is 100% biodegradable and aquatic life safe.

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simple. safe. effective

your gentle laundry essentials

Pure Laundry Powder

A handmade, old-fashioned formula that's gentle on sensitive skin, non-toxic, and effective. Providing simple, natural care for your clothes.

Natural Oxygen Bleach

A sustainable and non-toxic bleach alternative. Ideal for brightening whites and lifting tough stains like wine and blood.

Gentle Laundry Starter Kit

600+  5-Star Reviews

Start your non-toxic laundry routine

Pure Laundry Powder: 60 washes / every 3 months

Natural Oxygen Bleach: 60 washes / every 3 months

Complimentary Natural Stain Removal Guide

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30 day money-back guarantee

We're confident you'll love your new natural laundry products. However, if for any reason they're not for you, just get in touch and we'll refund you.

A young man on a mission.

Hey!

 

I’m Ed, the founder of ALLAVARE.

 

As a teen, my mum taught me how to hand-make Pure Laundry Powder using old-fashioned recipes, used before the modern chemicals came around. I was amazed by how effective they were—without the toxic ingredients found in most products today.

On my 21st birthday, I started ALLAVARE to share these safe, natural solutions with more people. Our Pure Laundry Powder is still lovingly handmade by us today, inspired by those same traditions.

 

Thank you for being part of our journey!

With love,
Ed

We are not the same

ALLAVARE

Other 'gentle'

detergents

Big Laundry

No toxic chemicals

Made in the U.K.

Natural ingredients

Sometimes

Zero plastic

Sometimes

100% biodegrad-able

Ingredient transparency

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Clean clothes without 
the chemicals

Modern laundry detergents use artificial chemicals that stick to your clothes and can trigger itching, dryness, and irritation. It can cause or worsen skin conditions like eczema, psoriasis and sensitive skin.

 

Our Pure Laundry Powder is based on old-fashioned recipes that were used before the modern chemicals came about. It's free from chemicals, and trusted for generations to protect sensitive skin and deliver a deep, natural clean. We’ve combined these time-tested methods with modern skin science to ensure the safest and most effective clean for you and your family.

What does it smell like?

All our laundry products are fragrance-free, avoiding synthetic, chemical scents for a cleaner, more natural scent. Your clothes are left with a subtle freshness, reminiscent of crisp, line-dried laundry.

What are the ingredients?

 

Pure Laundry Powder:

- Coconut oil soap

- Sodium Carbonate

- Sodium Gluconate

- Sodium Percarbonate

 

Natural Oxygen Bleach:

- Sodium Percarbonate

 

Bette's Stain Bar:

- 100% Coconut Oil Soap

How do I use Pure Laundry Powder?

Use it like your normal detergent. Just pop 1 tablespoon in the drum or drawer of your machine.

If washing below 40 degrees, dissolve in hot water first.

Gentle enough for hand washing garments.

How do I use Natural Oxygen Bleach?

Dissolve in hot water to use as a pre-soak, stain treatment. Ideal for blood and wine stains.

Add a tablespoon to every white wash to brighten whites.

Dissolve in a jug of hot water before putting down the loo as a chlorine bleach alternative.

Is it safe for babies?

Yes! All of our products are designed to be gentle on delicate skin, especially items that are near sensitive areas like re-usable nappies.

Is it safe for eczema and psoriasis?

Yes! Many of our customers use ALLAVARE laundry products to alleviate symptoms of dry, irritated skin.

Are they spetic tank safe?

All the ingredients we use are 100% biodegradable and septic tank safe.

How do I manage my subscription?

Just login to your account and navigate to the subscription dashboard. 

You can pause, cancel, skip or edit the frequency to suit your needs.

Alternatou'll be sent an email 3 days prior to your subscription renewing, with a link to make any changes.

ALLAVARE

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